NEWS
LED display market in outdoor advertising, outdoor display, venue applications such as the struggle for markets after several years of competition, shall be subject to substantially the initial pattern formation, the company's market segments and market share basically stable, stable market structure in front of everyone their own ways, difficult to stir up any waves.Since last year, LED display enterprises compete in another piece of the market segments started - the rental market, and now at this stage, it is the most intense competition of the corporate market at the moment.
Rental LED display market started and soon, probably began in 2008. At the beginning, most companies are not optimistic, because it was not a big market demand, companies are reluctant to invest into this massive market, besides the time LED display outdoor advertising and other business popular, many companies simply attend to LED rental market. At this time, the structural design has the advantage of companies began to invest in this area, and more and more fast, well known in the leasing industry. After, LED display market is gradually weak in other areas, so the influx of a large number of corporate LED rental display market, began in this segment of the market share in the field of battle.
LED rental display mainly from the price, lightweight, durability, clarity, ease of disassembly, etc. to find the demands of any manufacturers are difficult to produce more than a few demands simultaneously to achieve high standards of products, which is the the LED manufacturers grasp the main points of product differentiation.
In the product channels, now can be said to have no a LED display manufacturers in the market have very perfect channel, to manufacturer, cure actively expand the channel but also to open up the market. Out in various relevant performance equipment exhibition, a senior people in the industry think, LED display manufacturers to seek cooperation with manufacturers of lighting and sound, the sound and lighting manufacturers in the market performance of perfect channel. Many audio and lighting manufacturers have comparative perfect channels in the market performance, but performance engineering supplies now more than including professional sound and lighting, many performance occasion will use the LED display, and manufacturers of lighting audio products and rarely with LED display conflict, if able to cooperate with them, must be accounted for in the channel expansion.
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